Students from Lethbridge College’s School of Media and Design got the chance to put their skills to the test last Friday, Aaron Haugen reports.
The college partnered with a local tech startup to give students the chance to develop a branding and communications plan for an existing business. Sponsor Maxim Management says that helping students practice their skills in a real world setting is part of their business identity. The practical experience shows students that what they learn in the classroom has real world industry application.