It seems more and more movies are being re-released in 3D, but is it worth paying full price to watch what is usually a movie that’s a decade old with no new features?
The re-released 3D movies are already available on DVD and can be found for five dollars and ignored in a discount bin. If a director changes it into a 3D feature and tells everyone it’s a brand new experience, it seems everyone is suddenly willing to pay almost $12 that to watch a movie they have seen countless times.
I can see people buying older movies released in a new format like Blu-Ray because they can watch it as many times as they want. Blu-Ray collections of old movies even come with large amounts of extra features that have never been released and can give the person a whole new experience.
So why are people willing to spend so much to wear silly looking glasses in a theatre to watch a movie with, if they are lucky, a movie that can noticeably only pop out at them only a few times?
Perhaps it’s the nostalgia of being able to watch these older movies in theatres again. I still remember watching the original Finding Nemo with my family in 2003 when it first came out in theatres, so I guess that seeing the 3D version in theatres again would bring back some happy memories.
It could also be because theatres are for watching new movies that have just come out, and older movies in 3D in theatres can be a good way to watch an old movie in an atmosphere that can help it feel like it’s the first time it was ever released.
Whatever the reason, it seems releasing old movies in 3D is a popular and profitable thing to do. This weekend Finding Nemo 3D was the number two movie at the box office making $16 million.
I wouldn’t be surprised if re-releasing most major movies from the last twenty years in 3D becomes a regular trend, because if enough people are willing to pay, then why stop?