The massive involvement and influence social media has on fashion has never been more prevalent.
“The Internet has a huge influence on the fashion industry,” says Brenda Low, an instructor in the Fashion Design and Marketing program at the Lethbridge College.

“It is fast and it’s instant.”

If social media is not embraced, players in the fashion world could quickly face irrelevancy.
Twitter, for example, plays a big part in spectators feeling like they’re a part of the fashion world. A journalist attends a fashion show, tweets pictures and the latest looks from different designers and people on Twitter go berserk, constantly checking for updates to see what the latest trends are as well as feeling as though they were at the show themselves.
Blogging has become a massive not-to-be-missed key influence on fashion. Bloggers are grabbing more of the social media’s attention then previous go-to magazines and even celebrities. Fashion bloggers are the pioneers and can claim some fame themselves. People want to feel connected.
“As a designer, you need to be using the Internet,” says Low.
They must get in with the social media if they don’t want to fail.
“It is definitely smart to start utilizing the Internet,” says Low.
Social media is even said to be the latest fashion trend. If you’re not connected, you don’t know about current and upcoming developments in fashion. If you don’t know, you’re not in with it.
Viral marketing via re-tweeting is invaluable and instant.
The fashion program has a Facebook ad that is targeting a younger female and male population with fashion interests for this fashion show, Low says.
Ignoring the ever-necessary social media advantage could mean death to interest in product.
The Fashion Design and Marketing students each display their designs on the Internet to ensure they get a glimpse into the fashion world at the start of their careers.
It is important for magazines and other publications to be at big fashion events to continuously send updates to the Internet rather than waiting months until it goes to print.
Consumers want it while it’s happening and want it fast. They are impatient. They will not wait months to read about those glamorous outfits at important fashion events. They wouldn’t be considered trendy otherwise.